Privacy Policy

Last updated: August 11, 2025

1. Introduction

Call2Lead.ai ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered SMS follow-up service.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us, including:

  • Name and contact information (email address, phone number)
  • Business information (business name, services, pricing)
  • Account credentials and preferences
  • Payment information (processed securely through Stripe)
  • Business configuration data (FAQs, objection responses, business links)

2.2 Communication Data

To provide our SMS follow-up service, we collect and process:

  • Phone numbers of callers and recipients
  • SMS message content and conversation history
  • Call logs and missed call information
  • Lead qualification data and responses

2.3 Usage Information

We automatically collect certain information when you use our service:

  • Device information and IP addresses
  • Usage patterns and feature interactions
  • Service performance and error logs
  • Login times and session duration

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our AI SMS follow-up service
  • Process payments and manage your subscription
  • Send AI-powered SMS responses to your missed calls
  • Provide customer support and respond to your inquiries
  • Send service notifications and account updates
  • Analyze usage patterns to improve our service
  • Comply with legal obligations and enforce our Terms

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We work with trusted third-party service providers who help us operate our service:

  • Telnyx (SMS messaging, phone number services, and 10DLC brand registration)
  • Stripe (payment processing)
  • Anthropic (AI language processing)
  • SendGrid (email delivery)
  • Cloud hosting providers (data storage and processing)
  • Campaign Registry (10DLC compliance and brand verification)

4.2 Legal Requirements

We may disclose your information if required by law or to:

  • Comply with legal process or government requests
  • Protect our rights, property, or safety
  • Prevent fraud or illegal activities
  • Enforce our Terms and Conditions

5. Data Security

We implement appropriate technical and organizational security measures to protect your information:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security audits and updates
  • Limited access to personal information by authorized personnel
  • Secure data centers and infrastructure

6. Data Retention

We retain your information for as long as necessary to provide our services and fulfill our legal obligations:

  • Account information: Retained while your account is active
  • Conversation history: Retained for 2 years for service improvement
  • Payment records: Retained for 7 years for tax and legal compliance
  • Usage logs: Retained for 1 year for service optimization
  • SMS compliance records: Retained for 4 years per 10DLC requirements
  • Opt-out requests: Retained permanently for compliance

7. SMS Compliance and 10DLC

Our SMS services comply with industry standards and carrier requirements:

  • All business messaging is conducted through verified 10DLC (10-Digit Long Code) numbers
  • We maintain proper brand registration with The Campaign Registry
  • All messages include required opt-out instructions
  • We honor STOP requests immediately and permanently
  • HELP requests receive automated responses with business contact information
  • We maintain compliance logs for audit and regulatory requirements

7. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of your personal information
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Restriction: Limit how we process your information
  • Objection: Object to certain processing activities

To exercise these rights, please contact us at hello@call2lead.ai

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Maintain your login session
  • Remember your preferences and settings
  • Analyze usage patterns and improve our service
  • Ensure security and prevent fraud

You can control cookies through your browser settings, but disabling cookies may affect service functionality.

9. Third-Party Services

Our service integrates with third-party platforms and services. This Privacy Policy does not cover the privacy practices of these third parties. We encourage you to review their privacy policies:

  • Stripe Privacy Policy (payment processing)
  • Telnyx Privacy Policy (SMS services)
  • Anthropic Privacy Policy (AI processing)
  • SendGrid Privacy Policy (email services)

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information during international transfers.

11. Children's Privacy

Our service is not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Email: hello@call2lead.ai

Subject: Privacy Policy Inquiry